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Official Website of HiLo
SCOPE OF WORKS
- Official Website with Content Management System (CMS)
- CMS Training for Administrator
- 12 Months Site Monitoring and Maintenance
Client Background
PT Nutrifood Indonesia is a private company established on February 2, 1979 engaged in the food and beverage industry. Nutrifood innovatively produces various international quality health food and beverage products with various trusted brands, one of which is the HiLo brand.
The name Hilo comes from the words "High" from High Calcium and "Low" from Low Fat which appeared on the packaging of HiLo's first product released in 2004. HiLo is a high calcium and low-fat protein milk that has been trusted by consumers in Indonesia. Committed to meeting the nutritional needs of families, HiLo comes with a range of products specifically formulated for children to seniors. It has several product categories, including HiLo Gold, HiLo Active, HiLo Teen, HiLo School, and HiLo. Now the HiLo brand has been distributed in more than 30 countries.
Objectives & Solutions
HiLo is a widely recognized brand of high calcium low fat milk in Indonesia produced by PT Nutrifood Indonesia. In digital era, the Hilo brand has its own challenges to remain widely recognized and its information can be accessed easily by everyone. The internet and websites are one of the most effective media for conveying information in this era.
Previously, HiLo had a website that was already live but needed some rejuvenation, both in terms of a more up-to-date look and in terms of implementing website development technology. The constraints were well captured by our team. Updates were made to the site map, interface, graphic style, and reference sites. The information presented on this website is clearer and more complete, has a long-lasting design, easy to navigate, easy to maintain, and can give a visual impression of simple, youthful, trustworthy, and clean.
Fit for All Devices
In this era, many people access the internet through mobile devices such as smartphones and tablets. For this reason, we created the HiLo website with a responsive design concept so that it is easily accessible on all devices. The layout, images and text automatically adjust to the screen size, making it easy to navigate and read on any device. Users do not need to zoom in or out or scroll horizontally to view the content properly, thus providing a better user experience.
Easy to Operate
A website that is difficult to use or navigate can quickly become frustrating for users, leading them to abandon it in favour of something more user-friendly. To that end, we made the look and experience of using the HiLo as easy as possible to operate by users.
SEO Friendly Site
With SEO-friendly design, we make HiLo website easier for search engines to crawl. SEO-friendly websites can help search engines and users understand content ease. So they can easily match the content up with relevant search queries.
Eye-Catching Interface Represents HiLo Products
HiLo is a beverage product that can be consumed by children to the elderly. In addition to being rich in benefits, the packaging is also very attractive. We present this through an interactive, youthful, and eye-catching website.
Kuis Mini yang Menyenangkan
HiLo website is getting more interactive by presenting a fun mini quiz. The questions and answers in this mini quiz can be easily customized through the CMS. Mini quizzes can increase user information about HiLo products and other information.
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