Company Brief

Illuminate Asia is an Insights, Strategy and Market Research agency with a focus on cultural insights. Established in 2011, Illuminate Asia specializes in Southeast Asia & Australasia (including Singapore, Thailand, Vietnam, Malaysia, Philippines, Australia/NZ). 

Illuminate Asia offers a unique local understanding, delivered through a global lens. With a team of local and non-local staff, it sees Southeast Asia from both sides of the mirror and is able to break away from stigmas about attitudes and behaviors. Illuminate Asia continues to expose insights, intelligence and strategies to deepen client relationships, support innovation, uncover new opportunities and drive business growth.

Objectives and Solutions

PT Illuminate Research Asia is a company engaged in Market Research, Insights & Strategy consulting that helps clients to determine the best decisions in enlarging their business. Previously, PT Illuminate Research Asia already had a company website. However, there are things that need to be fixed on the website, including that it is not easy to operate article writing through the CMS, as well as the website is not SEO-friendly. In addition to the SEO audit results that show a low score (this is caused by website development is not according to standards), there are also some technical errors in development such as: pagination on article pages that are not dynamically designed on the Articles page and Work page, errors in URL segmentation, use of HTML tags that do not refer to the standards, and several other things.

These obstacles were successfully captured by our team. Updates were made to the overall website structure, interface, and reference sites. The information presented on this website is clearer and more complete, easy to navigate, easy to maintain, and most importantly, SEO-friendly.

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Cocok di Semua Perangkat

In this era, many people access the internet through mobile devices such as smartphones and tablets. For this reason, we created the Illuminate Asia website with a responsive design concept so that it is easily accessible on all devices. The layout, images and text automatically adjust to the screen size, making it easy to navigate and read on any device. Users do not need to zoom in or out or scroll horizontally to view the content properly, thus providing a better user experience.

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Easy to Operate

A website that is difficult to use or navigate can quickly become frustrating for users, leading them to abandon it in favour of something more user-friendly. To that end, we made the look and experience of using the Illuminate Asia as easy as possible to operate by users.

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SEO-Friendly Site

With SEO-friendly design, we make Illuminate Asia website easier for search engines to crawl. SEO-friendly websites can help search engines and users understand content ease. So they can easily match the content up with relevant search queries.

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Premium Interface Represents Illuminate Asia Services

Illuminate Asia's diverse services and clients from various countries, we want to show the excellence of Illuminate Asia through premium design. Showing case studies that have been handled by Illuminate Asia will make it more informative and credible.

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