Get to Know Social Commerce, Shopping Through Social Media

Social eCommerce is a concept that combines elements of social media with eCommerce (electronic commerce) to create a more integrated and interactive shopping experience. It involves using social media platforms as channels to sell products, interact with customers, and manage the shopping experience. Social eCommerce optimizes the potential of social media to facilitate direct purchases and influence consumer decisions through social interaction. One of the social eccomerce that is currently popular is TiktokShop.

Here are the Main Features of Social eCommerce:

Direct Shopping from Social Media

Features such as shopping buttons and direct links allow users to buy products directly from posts, Stories, or ads on social media without having to leave the platform.

In-Platform Online Store

Some social media platforms, such as Facebook and Instagram, allow businesses to create online stores that can be accessed and operated directly from within the platform.

Influencer-Based Content

Influencers often promote products through their content, such as posts and videos, with links or shopping buttons that lead users directly to the purchase page. 

Customer Interaction and Engagement

Social media allows direct interaction with customers through comments, messages and reactions. This creates opportunities to build closer relationships with customers, address their questions or concerns, and increase loyalty.

Reviews and Ratings

Customers can leave reviews, provide ratings and share their experiences with products, helping to increase trust and influence the purchasing decisions of others. 

Chat and Customer Support

Live chat features and customer support through social media allow direct interaction with customers, answering questions and addressing concerns. 

Personalized Shopping Experience

Social media can use behavioral data and user preferences to display relevant product recommendations, making the shopping experience more personalized. 

Live Shopping

Live shopping features allow users to purchase products directly while watching a live broadcast, often with real-time interaction with the presenter or influencer. 

Sharing and Viral Content

Users can share product content with their networks, helping products go viral and reach a wider audience organically.

Social media platforms can undergo rapid changes, with new trends and features constantly evolving. Make sure to keep up with the latest developments to know which platforms are most relevant for you.