Company Brief

PT Nutrifood Indonesia is a private company established on February 2, 1979 engaged in the food and beverage industry. Nutrifood innovatively produces various international quality health food and beverage products with various trusted brands, one of which is the HiLo School brand.

The name HiLo comes from the words “High” from High Calcium and “Low” from Low Fat which appeared on the packaging of HiLo's first product released in 2004. HiLo School is a high calcium and low-fat protein milk that has been trusted by consumers in Indonesia. Committed to meeting the nutritional needs of families, HiLo School comes with a range of products specifically formulated for children aged 5-12 years and has many flavors. Now the HiLo School brand has been distributed in more than 30 countries.

Objectives & Solutions

HiLo School is one of the milk brands from PT Nutrifood Indonesia. In this digital era, the HiLo School brand has its own challenges to remain widely recognized and its information can be accessed easily by everyone. Previously, HiLo School had a website that was already live but needed some rejuvenation, both in terms of a more up-to-date appearance and in terms of implementing website development technology. The constraints were well captured by our team. Updates were made to the site map, interface, graphic style, and reference sites. The information presented on this website is clearer and more complete, has a long lasting design, is easy to navigate, easy to maintain, and can give a visual impression of simple, youthful, trustworthy, and clean.

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Eye-Catching Interface Represents HiLo School Products

HiLo School is a beverage product that can be consumed by children aged 5-12 years. In addition to being rich in benefits, the packaging is also very attractive. We present this through an interactive, youthful, and eye-catching website.

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Easy to Operate

A website that is difficult to use or navigate can quickly become frustrating for users, leading them to abandon it in favor of something more user-friendly. To that end, we made the look and experience of using the HiLo School as easy as possible to operate by users.

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Fit for All Devices

In this era, many people access the internet through mobile devices such as smartphones and tablets. For this reason, we created the HiLo School website with a responsive design concept so that it is easily accessible on all devices. The layout, images and text automatically adjust to the screen size, making it easy to navigate and read on any device. Users do not need to zoom in or out or scroll horizontally to view the content properly, thus providing a better user experience.

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SEO Friendly Site

With SEO-friendly design, we make HiLo School website easier for search engines to crawl. SEO-friendly websites can help search engines and users understand content ease. So they can easily match the content up with relevant search queries.

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